Data protection is about protecting people from the misuse of their personal information. Data protection legislation aims to prevent harm to those individuals whose data is processed by businesses, charities and government. Data Protection in the UK is covered by UK and EU legislation (and will remain so even should the UK exit the EU) and the governing body is the Information Commissioner’s Office where you can find full details of the Data Protection Act 1998 and forthcoming EU General Data Protection Regulations.
Like EAAA, organisations will use your data to help promote their business or charity, or provide services and information. This could include anything from offers of products and discount vouchers to newsletters and fundraising appeals. You have rights over your personal data, and organisations should ask you what you want from them in the form of collecting your preferences. These preferences can be collected by phone, email, website, letter or face to face.
In the first instance, you need to contact the organisation and ask where they got your details from, and then you can ask to have your details removed. For example, when EAAA buy new data, we only use agencies that provide details on individuals who have given explicit permission for their data to be shared. If we are contacted and asked not to contact someone again, we make sure that we identify this on our database (so that we can make sure we never contact them again) and tell them where and how we acquired their data and, if it is from a third party, who to contact.
All email marketing should be ‘opt-in’ only – the company or charity should only contact you if you have actively chosen to be contacted at some point. Every marketing email should have an ‘unsubscribe’ link on the bottom. Email and telephone marketing are covered by specific legislation called Privacy and Electronic Communications Regulations (PECR).
If you receive unwanted phone calls and mail, there are several services that will help you manage this, they are:
The Telephone Preference Service (TPS), the Mailing Preference Service (MPS) and the Fundraising Preference Service (FPS). Registering with TPS and MPS should help reduce the number of unsolicited communications you receive, but unfortunately will not prevent illegal or poor practice (though both can be reported to the Information Commissioner’s Office). If you are registered with TPS, for example, and receive and unsolicited call, the first thing you should do is ask the caller if they know you are registered with TPS. It may be that you do have an existing relationship with the caller (such as an energy provider), or they are calling with regards to market research (which is exempt), in which case it is legitimate for them to call you. You can still request the caller that they do not make sales calls – they should be able to update your contact preferences just as you can with EAAA. The FPS is designed specifically for you to manage contact with charities. By entering your details on the FPS website, you can choose to stop email, telephone calls, addressed post and/or text messages directed to you personally from a selected charity or charities.
This page contains links to third party websites for your convenience and information only. If you use these links, you will leave our site. When you access a third party site, please note that we are not responsible for the privacy practices or content of that site.
This information is for guidance only and does not constitute a comprehensive list of resources or legal advice. If you have concerns about how your data is being used by EAAA, please contact us. If you have concerns about how other organisations are using your data, please contact the Information Commissioner’s Office.