Our strategy to save lives
East Anglian Air Ambulance (EAAA) is a charity providing life-saving critical care 24 hours-a-day, 365 days-a-year by air and road.
From road traffic collisions to cardiac arrests to medical emergencies, our specialist doctors, critical care paramedics and pilots bring the advanced skills, equipment and medicine directly to you or your family, in the fastest time possible.
Covering Bedfordshire, Cambridgeshire, Norfolk and Suffolk, we bring hope to the most seriously ill and injured people in East Anglia.

Goal one
Deliver outstanding 24/7 out-of- hospital critical care.
With an outstanding team, cutting-edge tools and infrastructure, and through sustainable income, we will deliver the very best out-of-hospital critical care to our patients.

Goal two
Help patients and families during their recovery.
Through advice, signposting and the opportunity to meet the crew, we will provide aftercare and support following an accident or incident which our crews attended to help aid recovery.

Goal three
Educate and raise awareness of life-saving skills in the community.
We are committed to improving the likelihood of good patient outcomes before our crews arrive on scene through CPR and defibrillator training. We aim to train 20,000 people per year by 2027.

Goal four
Plan and conduct research to advance out-of-hospital critical care.
Using the latest evidence behind advanced out-of-hospital critical care, we aim to continually improve our service through the development of new treatments, equipment, and skills.

Goal five
Collaborate and develop mutually beneficial partnerships.
Only together can we develop and deliver this local life-saving service. Through partnership working with our aviation partners, East of England Ambulance Service Trust and other emergency services, neighbouring air ambulances and other charities, we will optimise out-of-hospital critical care in East Anglia.

Goal six
Protect and enhance EAAA's reputation.
Our reputation is the foundation upon which everything is built. Through integrity, good governance & excellence in all we do, we will give everyone the best possible chance of surviving and recovering from a life-threatening emergency in East Anglia.