Our supporter promise

We will always:

• Commit to high standards of fundraising and find ways to improve
• Be clear, honest, and open
• Be respectful and ethical in our fundraising activity
• Be fair and reasonable
• Be accountable and responsible

• We do not fundraise for the sake of fundraising; we fundraise to generate funds for EAAA’s life-saving service and in pursuit of our charitable and strategic objectives.
• We remain impartial and independent of any government, political ideology, company, or religious belief, and we ensure that our fundraising respects and protects this.
• Our primary source of funding is donations from individuals, and we are very proud of this. However, we will seek to generate income and donations by using a diverse range of fundraising methods and activity to ensure we maintain our financial sustainability, and do not become dependent on any single source of income.
• We actively seek funding in pursuit of our charitable and strategic objectives. We ensure that projects for which we raise funds reflect our mission, priorities, and that neither the funding opportunities we pursue, nor the requirements of funders, will deflect us from our strategic objectives.
• We ensure best value with the money we raise, so our crews can focus on improving patient outcomes and continually doing the best for our patients and their families.
• We accept donations from a range of organisations – trusts, foundations, companies and commercial and membership organisations – without compromising our mission, independence, and credibility.
• We can only accept donations that are lawfully made.
• We only refuse or refund donations to EAAA in line with our policies, from sources (including individuals) that we deem to be disreputable, have potential to harm our reputation, or are involved in activities that are at odds with EAAA’s mission and values, and in exceptional circumstances. If we turn down a gift or offer of support, we will always explain why.
• We will look after your data, store it securely, and respect your rights, privacy and preferences. We will never sell or share your data commercially. Please see our Privacy Policy for more information.

• We will tell the truth, and we will not exaggerate.
• We will do what we say we are going to do with donations we receive.
• We will be clear about who we are and what we do.
• We will give a clear explanation of how you can make a gift and change a regular donation.
• Where we ask a third party to fundraise on our behalf, we will make this relationship and the financial arrangement transparent, and ensure they uphold our values, follow the law, and adhere to the regulations.
• We will be able to explain our fundraising costs and show how they are in the best interests of our cause if challenged.

• We will treat donors and the public fairly, showing sensitivity and adapting our approach depending on your needs.
• We will take care not to use any images or words that intentionally cause distress or anxiety.
• We will take care not to cause nuisance or disruption to the public.

• promote consistent, high standards of fundraising
• explain what the Fundraising Regulator expects from charitable institutions, their governing bodies, and fundraisers
• explain what we will consider when investigating complaints
• provide information for charitable institutions to help them assess their fundraising activity and deal with any issues they identify; and
• develop a culture of honesty, openness, and respect between fundraisers and the public.